KEEP GOING !

Keepwalking. Asia
Did anyone saw these advertisements before? I am not sure whether these advertisement are shown in channel 5 or 8 but I did see it in AXN channel (SCV)
This is the link for the advertisements episodes.

http://www.keepwalking.asia/

Basically, these advertisements are about promoting Johnnie Walker Black label Scotch whisky. From the advertisements which is in a serials form, they shown the effectiveness of group communication. In these advertisements, they show group communication from their friendship.
In these few advertisements, Jason, Mike, Jack and Tim are friends since young and now they are became business partners. The main character in these advertisements is Jason who is the dreamer (initiator-contributors in task roles) where Mike is the encourager in maintenance roles as he is the oldest among the group, he always encourage Jason to persuade his dream which is become a filmmaker. For Jack, he is a joker which plays as a harmonizer in the group and lastly for Tim, he is a follower in the group as he always listened and did what others say.

In the first episode, Jason was surprised that he was being fired by his friends in the architectural company as he has been working so hard for the company and Jason know that group synergy are important for building up a company especially he know that he should stay on as group can meet member’s interpersonal needs. In this case, the group shows the need for affection (they have developed a close, caring relationship with others). However, this decision is made because the friends are supporting him for persuading his dream after Jason has committed to help out the company for the last three years.

Moving to episode 2, the friends gave supports to Jason by not disturbing and motivate him as he can not produce any script.
However, I think from episode 3, it can see really that no one can stand alone without anyone helping. In episode 3 when individual vs. group, Jason was under a lot of pressure as his script was stolen and the movies can not be produced but when he told his group of friends about the problem, the group of friends really shown a full support which is by their action (e.g. took out all the money they have and even Tim’s precious car). I feel that if one person is facing a lot of problems, a true friend can lend you a hand in that moment and problems can be solved easily.
In episode 4, it only has the trailer which is only have 17 seconds but to me this is the most meaningful advertisement for group communication. From the trailer it says that “Walking alone. You go faster.” But when “Walking together, you go further.” I think this is the idea of group communication, it not only influences each other to meet their needs but when doing something together it is easier for the dream to come true.